AlignBooks is a cloud-based ERP solution designed for MSMEs, helping businesses streamline accounting, inventory, and operations. To strengthen its digital presence, I created engaging social media content aimed at increasing brand visibility, recall, and engagement. This was a collaborative effort with Arup Chakraborty, a digital performance marketer, where design and strategy came together to enhance AlignBooks’ online footprint.
Short-form Videos
A dynamic series of short-form videos that blend storytelling with metaphorical visuals, making complex business challenges feel relatable. Using striking imagery and Indian voiceovers, each video draws parallels between real-world scenarios and the struggles of running a business, positioning AlignBooks as the solution that simplifies operations and drives growth.
The Coach
Success in business, like in sports, isn’t just about talent. It’s also about the right guidance. This video imagines AlignBooks as the coach, equipping business owners with the tools and strategies they need to win. Through fast-paced visuals and a compelling narrative, it highlights how AlignBooks helps businesses streamline operations, make informed decisions, and achieve long-term success.
Success in business, like in sports, isn’t just about talent. It’s also about the right guidance. This video imagines AlignBooks as the coach, equipping business owners with the tools and strategies they need to win. Through fast-paced visuals and a compelling narrative, it highlights how AlignBooks helps businesses streamline operations, make informed decisions, and achieve long-term success.
Views: 464,000+ Reach: 355,000+ (as of April 3, 2025)
The Captain
A business navigating uncertainty is much like a ship sailing through unpredictable waters. Both need a steady hand at the helm. This video metaphorically portrays business owners as ship captains facing high-risk situations, with AlignBooks as their trusted navigation system. The storytelling emphasizes how AlignBooks provides real-time insights, stability, and control, ensuring businesses steer clear of trouble and move toward sustainable growth.
A business navigating uncertainty is much like a ship sailing through unpredictable waters. Both need a steady hand at the helm. This video metaphorically portrays business owners as ship captains facing high-risk situations, with AlignBooks as their trusted navigation system. The storytelling emphasizes how AlignBooks provides real-time insights, stability, and control, ensuring businesses steer clear of trouble and move toward sustainable growth.
Views: 458,000+ | Reach: 336,000+ (as of April 3, 2025)
Work from Anywhere
This video shifts from metaphor to a more grounded, real-world depiction of modern business struggles. It starts with a sense of frustration of business owners tied to their desks, overwhelmed by disconnected tools and inefficient workflows. It introduces AlignBooks as the all-in-one app that unifies operations, offering flexibility and freedom. The video reinforces the transformation, showing business owners breaking free, managing their work effortlessly from anywhere, and leveraging AlignBooks’ features to stay ahead.
This video shifts from metaphor to a more grounded, real-world depiction of modern business struggles. It starts with a sense of frustration of business owners tied to their desks, overwhelmed by disconnected tools and inefficient workflows. It introduces AlignBooks as the all-in-one app that unifies operations, offering flexibility and freedom. The video reinforces the transformation, showing business owners breaking free, managing their work effortlessly from anywhere, and leveraging AlignBooks’ features to stay ahead.
Views: 788,000+ | Reach: 592,000+ (as of April 3, 2025)
Carousels
Carousels provided the perfect format to break down business challenges and showcase AlignBooks’ solutions in an engaging and structured way. The goal remained the same: making content relatable while increasing brand visibility and recall. This format allowed for a deeper dive into technical aspects.
This carousel followed a problem-solution format, visually dramatizing three common challenges MSMEs encounter daily. Each challenge was presented with a bold and expressive image, emphasizing the frustration business owners feel. The solution, in contrast, introduced AlignBooks as the answer. A recurring motif in the design was the cloud at the center of both the problem and solution. This served as a visual metaphor, reinforcing that AlignBooks is a real cloud ERP, built to lift businesses out of operational chaos and into seamless efficiency.
Views: 103,000+ | Reach: 79,000+ (as of April 3, 2025)
Static
Static posts needed to be simple, direct, and visually striking. The challenge was to convey key messages using minimal words while maintaining high engagement.
This post highlighted AlignBooks’ ability to adapt to different industries with its real cloud ERP. The design juxtaposed AlignBooks’ app interface against diverse industry visuals, reinforcing that while every business is unique, AB’s inventory management is flexible enough to cater to specific needs. The message was clear: AlignBooks doesn’t just work for businesses, it works for your business.
Views: 140,000+ | Reach: 125,000+ (as of April 3, 2025)