As part of Shahi’s Founder’s Day 2025 celebrations, the digital launch of a coffee table book - ‘The Spark’ marking 50 years of the organisation’s legacy was supported through a series of communication collaterals across platforms and locations.
I was responsible for translating the visual language of the coffee table book into campaign collaterals, ensuring a consistent and elevated experience across touchpoints. This included LinkedIn launch creatives, mockups, multilingual factory banners (English, Hindi and Kannada), and a series of emailers.
The visual direction is built on the book’s aesthetic, using golden-peach gradients to evoke legacy and celebration, layered with the ‘Spark’ motif and subtle vintage torn-paper elements to reference history and archival narratives. The overall tone was kept premium and commemorative, aligning with the milestone.
The launch was extended through a month-long email quiz for corporate employees, designed to engage them with Shahi’s journey and milestones. The communication culminated in rewarding selected participants with exclusive printed copies of the coffee table book.
Launch Posts and Mockups
Quiz Emailers
