NOLD is a sustainable lifestyle brand that transforms agricultural and textile waste into functional, high-quality products. I designed its branding to reflect a fresh, playful approach to sustainability. With a vibrant color palette that makes eco-conscious living exciting, a dotted pattern symbolizing circularity and creativity, and the motto Functional, Aesthetic, Sustainable, the identity resonates with today’s audience, encouraging them to rethink waste and just NOLD it.