Selected Work: Communication Design Across Audiences & Objectives
A curated selection of work mapped against specific audience groups and communication goals, across reports, campaigns, events, and data-led design.
Event Collaterals
Bharat Tex 2025 for Shahi Exports, Delhi
Panel at OECD Forum 2026, Paris
Sujala - A Clean Water Initiative
International Women's Day 2025 at Shahi Exports
Founder's Day Celebration at Shahi Exports
Report and Publication Design
Shahi Sustainability Progress FY2024-25
Shahi Sustainability Report
Executive Summary FY2023-24
Shahi Earth Day Zine 2025
Shahi Earth Day Zine 2024
Shahi Internal CSR Project Report FY 2022
(Redacted)
Social Media Campaigns
The Journey of Each Meal
This LinkedIn post was designed to highlight the journey of meals at Shahi’s canteens, bringing attention to the people and processes behind everyday food that often go unnoticed.
I developed the visual direction to feel warm, vibrant and people-first, focusing on the canteen staff, meal planning teams and the food itself. The approach used cutout imagery, bold outlines and minimal text, allowing the visuals to lead the narrative while keeping the content easy and engaging to consume.
The overall intent was to reflect the sense of care, familiarity and comfort associated with meals at Shahi, translating a routine experience into a story that feels human and relatable.
#PeriodFriendlyWorld
Developed as part of Menstrual Hygiene Day, this campaign highlighted Shahi’s commitment to building a period-friendly workplace, in collaboration with UNFPA India under the Coalition for Reproductive Justice in Business (CRJB). The communication focused on linking employee well-being with tangible workplace outcomes, while contributing to a larger movement around menstrual equity and inclusion.
Working within UNFPA’s social media guidelines, I translated shared assets into a subtle, awareness-led post, balancing sensitivity with clarity. The design combined minimal, engaging visuals with outcome-driven messaging, ensuring the post felt both informative and encouraging while staying aligned with both organisations’ communication frameworks.
#ResponsibleFor Framework Updates
These two videos were developed as part of the Sustainability Progress FY 2024–25 communication, translating key initiatives under the #ResponsibleForPeople and #ResponsibleForPlanet frameworks into visual narratives.
I worked on shaping these as visual repositories of key achievements and updates, combining cinematic storytelling with structured data visualisation. The approach extended the visual language established in the Sustainability Progress Report, ensuring consistency across formats while adapting it for motion and engagement.
The videos were designed to balance narrative and information by making complex sustainability efforts easier to understand, while retaining clarity and credibility for a wider audience.
AlignBooks
The Creatives Cafe
Infographics/Illustrations/Others
100% Coal Phased-Out
This project focuses on communicating Shahi’s transition to 100% coal-free energy, translating a complex operational shift into a more engaging and accessible narrative.
I worked on developing a visual direction that makes energy transition feel approachable, contemporary and easy to understand, moving away from dense communication. The approach combines isometric and geometric illustrations and data-led visuals to break down the complex information.
A palette of olive green, beige and charcoal black, along with textures, is used to balance clean energy with groundedness.
(Work in progress. Data redacted due to confidentiality)
Shahi Exports x Dasra Case Study
I developed these infographics as part of a case study on Shahi under Dasra’s Women Lead initiative, highlighting the organisation’s approach to nurturing women’s leadership.
The aim was to translate program structures and impact data into clear infographics. The approach focused on mapping the journey of women’s growth within the organisation, showing both vertical progression (leadership pathways) and horizontal support systems (health, wellbeing and home stability) that enable it.
The intent was to make the hierarchy of programs and their interconnected nature easily understandable at a glance.
COVID-19 Artisan Relief Fund
This campaign was developed during the second wave of COVID-19, when artisan communities across India were facing severe livelihood disruptions. Through Sustainable Style Speak (SUSS), in partnership with Swara - Voice of Women, Kaaru Design and Social Vision India, the initiative aimed to identify and support 100 artisans across Karnataka, Odisha, Rajasthan and Uttar Pradesh who were in urgent need of relief.
I was responsible for designing fundraiser creatives and donor communication assets for social media, ensuring the message was clear, urgent and easy to engage with. The visual direction was rooted in an earthy, nature-inspired palette, reflecting the materials and practices of the artisan communities themselves.
Sarla Ahuja - A Founder's Story
This video was created as part of the International Women’s Day 2024 campaign to capture the entrepreneurial journey of Shahi’s founder, Mrs Sarla Ahuja, as a visual story.
I developed the video using illustrated assets from the 2024 company calendar. These were translated into a narrative format that felt warm, personal and reflective of her journey. The storytelling was paced to feel gradual and nostalgic, allowing the story to unfold in a way that felt both intimate and inspiring.
The visual approach consisted of warm colour tones, typewriter-style text animations and smooth transitions to create a subtle vintage feel that connects with her.
Eye Health Infographic
This infographic brings together the findings of Shahi’s eye health initiatives, showing how access to vision care translates into measurable improvements like productivity, adoption and overall impact.
The information moves from scale to outcomes, making it easy to see both the reach of the program and what it leads to.