Splash is a leading high-street fashion brand in West Asia, offering accessible, trend-driven apparel and accessories across 6 countries and maintaining a strong retail and digital presence.
I design social media story content for Splash on Instagram and Facebook, supporting digital campaigns to engage and convert an audience of over 1.3 million followers. To date, I have created more than 60 story sets and 350 individual stories across various categories.
My work covers seasonal and thematic campaigns, each with a distinct yet consistent visual direction. The design approach remains editorial, clean, and expressive, balancing product focus with layouts that drive interaction and sales.
All story sets are developed in collaboration with the art director, translating campaign briefs into cohesive, high-frequency content that aligns with the brand’s voice.
